Start Local And Start BIG

Although this entry is aimed at newly-formed bands, there are several aspects that can be utilised by more established bands.


Prior to any bands first gig, there are several things that can be done prior to that all-important first booking. Your band should have more than enough material to see you through an entire performance. This is a 'given.'


Being 2010, it is now possible to have your own CD recorded. This process is outlined in my book, "Online Music Traps." Your album should obviously consist of original material. At this stage, bare in mind that this album is not primarily focussed on directly making money. Indirectly, however, your CD can lead to countless financial opportunities later.


Dependent on your finances, give a copy to local record stores, live venues, radio stations and anyone that you can think of who has influence within the local music industry. Ask for their opinion once they have had sufficient time to listen to your CD. Giving a CD to a 'known' music lover at a local live venue works well. Back in my band days we used tapes and would 'accidentally' leave them in prominent places where music-minded people may equally 'accidentally' find them.

In the case of your first CD, make sure that your bands name is prominent. Go bold! People are more likely to be drawn to an obvious visual 'tag.'


Once your band secures its first gig, your imagination and dedication should be "turned up to 11."


Visit the venue and check-out the layout and acoustics. Speak to the manager if you're able to finalise terms. Ideally, a contract should be signed by the two parties. Have business cards and posters at the ready. If finances don't allow for professional glossy cards and posters, photocopies of well-presented items will do just fine.



Give as many posters to the venue as they wish. Posters can be further distributed to record stores and any other local retailer willing to help. Don't overdo things and have your band being questioned by the police due to inappropriate 'posting.' Having said this, it's quite an innocent mistake for one of your photocopied business cards be left in a phone booth,local bar, etc. Accidents happen.


Once all of your 'physical' advertising has been done, all that is left to do is your word-of-mouth advertising. I remains the best form of advertising. Fellow band members and I would, when in a different town or city, locate a poster of ours and stand in front of it, talking the band. No-one knew we were in the band back then. It  worked a treat until we became 'known.'


You may find yourself employing these strategies for some time but if you stay true to yourselves, they will hold you in good stead for your future music career.


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